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RAW

nemanja6807 | 15 Novembar, 2008 15:22

RAW

WWE Raw is a professional wrestling television program for World Wrestling Entertainment (WWE) that currently airs on the USA Network in the United States. The show's name, which is trademarked by WWE as RAW,[citation needed] is also used to refer to the Raw brand, in which WWE employees are assigned to work and perform on that program; the other programs and brands are Friday Night SmackDown and ECW. It is the only television broadcast for the Raw brand. The show originally debuted in the United States on the USA Network television network on January 11, 1993. It remained there until 2000, when Raw was moved to TNN, later known as Spike TV. In 2005, the show was moved back to the USA Network. Since it's launch in 1993, Raw continues to air on Monday nights.
The show currently airs live on the USA Network (and on tape delay Wednesdays on mun2, and Sundays on Telemundo [in Spanish]) in the United States. In the United Kingdom and Republic of Ireland, Raw airs on Sky Sports 3. It also currently broadcasts on tape delay in Canada on The Score and Global Quebec, in Australia on FOX8,in Portugal on SIC Radical, in Germany on Premiere (pay television network), in Italy on Sky Italia, in Belgium on AB3, in Finland on MTV3 MAX, in Malaysia on Astro Super Sport, in New Zealand on The Box, in Greece on Supersport 3, in India and Pakistan on Ten Sports, in the Philippines on Jack TV and RPN (through its alliance with C/S), in Chile on Chilevisión, in Mexico on Galavisión and TVC Deportes, in Bulgaria on GTV, in Panama on RPC Canal 4, in Peru on ATV, in Saudi Arabia and Middle east on ART SPORT, in Poland on Extreme Sports Channel, in Romania on TV Sport, in Serbia on FOX Televizija, in South Korea on XTM, in Spain on Cuatro, in France on NT1 and RTL9, in Argentina on Canal 9 (Argentina) and on AFN Xtra. Raw is also currently being aired on Etv in South Africa. It airs in Suriname on Rasonic telivision and on Canal VTV in El Salvador and in Honduras on Canal 5. Occasionally, Raw is aired on same-day tape delay when WWE is on an overseas tour.
Beginning as WWF Monday Night Raw, the program first aired on January 11, 1993 on the USA Network for one hour. The original Raw broke new ground in televised professional wrestling. Traditionally, wrestling shows were taped on sound stages with small audiences or at large arena shows. The Raw formula was very different than that of its predecessor, Prime Time Wrestling. Instead of taped matches, with studio voice overs and taped chat, Raw was a show shot to a live audience, with angles as they happened. The first episode featured Yokozuna defeating Koko B. Ware, The Steiner Brothers defeating The Executioners, WWF Intercontinental Champion Shawn Michaels defeating Max Moon and The Undertaker defeating Damien Demento. The show also featured an interview with Razor Ramon.
Raw originated from the Grand Ballroom at Manhattan Center Studios, a small New York City theater and aired live each week. The combination of an intimate venue and live action proved highly successful. However, the weekly live schedule proved to be a financial drain on the WWF, and taped shows began airing every other week. From early 1994 to September 1999, Raw was shown live on one Monday and then the next day (Tuesday) next Monday's Raw was taped. This meant that Raw was live one week and taped the next.[citation needed]
The storylines and characters during the early years of Raw still had a healthy dose of the old Federation "gimmick-heavy" style. For instance, there were moments such as Irwin R. Schyster tearing up Tatanka's headdress, the various "Undertaker sightings" (during the Undertaker vs. Undertaker storyline, leading up to SummerSlam 1994); and characters like Duke "The Dumpster" Droese, Doink the Clown, or Thurman "Sparky" Plugg.
WWF Monday Night Raw logo (January 1993-March 1997)
Raw was also one of a kind, in which they covered the unexpected, exciting moments, a prelude to the "Attitude Era", in which it coined Raw as "Uncut, Uncensored, Uncooked." Some of those moments include Razor Ramon losing a match unexpectedly to Sean "The 1-2-3 Kid" Waltman, who was later known as X-Pac; Marty Jannetty beating Shawn Michaels to win the WWF Intercontinental Championship; and Raw was the first WWF television program of any kind to show footage of Lex Luger bodyslamming Yokozuna at the USS Intrepid.
The original hosts of Raw were Vince McMahon, Rob Bartlett and "Macho Man" Randy Savage. Sean Mooney conducted the interviews and Bobby "The Brain" Heenan also helped contribute. In March 1993, Rob Bartlett was dropped from the broadcasting team and was replaced by Bobby Heenan. Then on December 6, 1993, Gorilla Monsoon kicked Bobby Heenan out of the WWF forever. In reality, this was a storyline between Monsoon and his close friend Heenan, who decided to leave the World Wrestling Federation in order to lighten his travel schedule and because he didn't want to take a 50% paycut. After about a year, Raw moved out of the Manhattan Center and traveled to various regular Federation venues in the United States.
 The Monday Night Wars
In 1995, World Championship Wrestling (WCW) began airing its new wrestling show, Monday Nitro, live each week on TNT. Raw and Nitro went head-to-head for the first time on September 11, 1995. Due to Raw's taping schedule on several occasions, WCW Vice President Eric Bischoff, who was also an on-air personality, would frequently give away the results of WWF's taped Raw shows on the live WCW show. Some fans also looked at Raw taping results on the steadily growing Internet; as a result, this caused the ratings of the taped Raw episodes to be lower.
WWF Raw had a live broadcast every other week to save costs, until September 1999, when ratings and pay-per-view buy rate increased, allowing them to justify doing a weekly live show.
At the start of the ratings war in 1995 through to mid-1996, Raw and Nitro exchanged victories over each other in a closely contested rivalry. Beginning in mid-1996, however, thanks primarily to the nWo angle, Monday Nitro started a ratings win-streak that lasted for eighty-four continuous weeks, ending on April 13,1998.
Raw is War
WWF Raw is War logo (March 1997-September 2001)
On February 3, 1997, Monday Night Raw went to a two hour format, as the Attitude Era was starting to come in full stream in the WWF. In an attempt to break the momentum of what had turned into ratings domination by WCW's competing Monday Nitro, Extreme Championship Wrestling (ECW) was brought in as Jerry Lawler "challenged" ECW on February 17, 1997.
In an episode where Raw returned to the Manhattan Center, the "challenge" answered on the following week's show with Taz, Mikey Whipwreck, Sabu, Tommy Dreamer, D-Von Dudley, and the Sandman. ECW owner Paul Heyman did a call-in interview on Raw the week after that.
Throughout 1997, there were more and more controversial elements in Raw and WWF programming. Memorable moments included Bret Hart swearing at the crowd after losing a steel cage match, with commentators apologizing for his behavaior, and then entering a major brawl with Sid, The Undertaker, Steve Austin, and briefly Shawn Michaels. Some of the most notable moments included the profusely intense feud with The Hart Foundation versus Shawn Michaels and Steve Austin, which saw Raw develop a memorable episode in which Michaels and Austin beat The British Bulldog and Owen Hart for the Tag Team Championship, and whilst they post match attacked Michaels, Austin attacked a disabled Bret Hart to lure them away from Michaels. Other events saw the new black street gang Nation of Domination formed, and Shawn Michaels D-Generation X "racial graffiti" storyline designed to "implicate Bret Hart's 'the Hart Foundation'", and the "XXX Files" series.
On March 10, 1997, Monday Night Raw officially became Raw is War. The March 17, 1997 episode featured a heated Bret Hart/Vince McMahon ringside altercation (that unknowingly foreshadowed events in November) with profanity normally unheard on TV. Brian Pillman did a series of "XXX Files" segments with Terri Runnels, which further "pushed the envelope". These segments ended prematurely with the September 29, 1997 episode of Raw, after the death of Pillman on October 5, 1997 due to hereditary heart problems.

After WrestleMania XIV in March 1998, which featured Mike Tyson as a ring enforcer, and Shawn Michaels final match up until 2001, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars Steve Austin, The Rock, Triple H and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil company chairman character Mr. McMahon after the real-life Montreal Screwjob incident) and fan favorite Steve Austin (who had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of Raw, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.
While Raw was taking a new approach to programming, Nitro would start producing lackluster shows with the same storylines. Older stars such as Hogan and Nash frequented the main events, while younger talent such as Rey Mysterio Jr., Chris Benoit and Eddie Guerrero were not given opportunities to advance, and the only newcomers elevated to main-event status at this time were Bill Goldberg and Diamond Dallas Page.
Meanwhile, on Raw, fans were immersed in the feud between WWF owner Vince McMahon and "Stone Cold" Steve Austin. New talent such as Triple H being the new leader D-Generation X (DX) faction, Mankind and The Rock were elevated to main event status on the WWF's program. Superstars such as Kane, Val Venis, Goldust, etc. were coming through the ranks and exposing the WWF as the place where new talent comes through unlike the WCW counterpart. Things were so heated between the two programs that, when both shows were in the same area on the same night (Raw in Hampton, Virginia, Nitro in Norfolk), DX was sent to film a "war" segment at the Norfolk Scope where they berated WCW and interviewed fans on camera who stated that they received their Nitro tickets for free (presumably in an attempt by WCW to pack the arena as full as possible due to low ticket sales).
On January 4, 1999. Mick Foley, who had wrestled for WCW during the early 1990s as Cactus Jack, won the WWF Title as Mankind on Raw. On orders from Bischoff, Nitro announcer Tony Schiavone gave away this previously taped result on the live Nitro, and then sarcastically added "that'll sure put some butts in the seats"; over 600,000 viewers changed channels to watch Raw. This was also the night that Nitro aired a WCW World Championship match in which Kevin Nash blatantly laid down for Hulk Hogan after Hogan poked him in the chest. The next week, and for months after, many fans in the Raw audience brought signs which read, "Mick Foley put my ass in this seat!"
The end of the Wars

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